Kashmir’s Work

Strategic Dealmaker & Global Business Growth Catalyst

I have consistently demonstrated a commitment to driving exponential business growth, orchestrating high-impact
negotiations, and delivering exceptional results across diverse sectors. By leveraging my strategic vision, exceptional
negotiation skills, and ability to build and manage key stakeholder relationships, I have been able to drive remarkable growth
and achieve industry-defining success in telecommunications, media, finance, and technology sectors.

Group Chief Commercial Officer

Lyca Mobile Group

Led and managed global commercial business and JV partnerships across 24 countries

Situation

When I took on this role, Lycamobile was facing challenges in maintaining profitability and expanding its global presence in the highly competitive mobile telecommunications market.

Task

Develop and execute a clear strategy to drive revenue growth, optimise costs, and expand Lycamobile's global footprint while diversifying its service offerings.

Action

I implemented a comprehensive approach, including:

  • Re-structured the entire commercial business within the first year
  • Personally led high-stakes negotiations with key partners and vendors
  • Developed and implemented innovative 'go-to-market' strategies for new and existing markets

Result

My actions led to significant improvements across multiple areas:

  • Successfully re-negotiated contracts valued at over £1BN, achieving cost savings exceeding £621m since 2012
  • Led the sale of Lycamobile Espana to Masmovil Group for 372m Euros, negotiating a cost per subscriber value 246.6% above market average
  • Expanded Lycamobile's presence from 1 to 23 countries
  • Launched Lycamoney (pre-paid MasterCard program) in 2014 and Lycaremit (money transfer service) in 2016, enhancing customer retention and loyalty
  • Contributed to Lycamobile's achievement of £1.6 billion annual turnover

Key Learning

Strategic negotiation skills, combined with a vision for diversification and global expansion, can drive significant cost savings and revenue growth even in mature, competitive markets.

Chief Strategy Officer

Lyca Mobile Group

Led strategy and operations across 16 global markets

Situation

Lycamobile needed to rapidly expand its global presence and increase market share in the international calling market.

Task

Develop and implement a major market & portfolio expansion strategy to establish Lycamobile as a global leader in the mobile telecommunications industry.

Action

I spearheaded a multi-faceted approach:

  • Developed comprehensive 'go-to market' plans encompassing Sales, Marketing, Branding, and Distribution strategies
  • Transformed the business model from independent market focus to B2B retail channels
  • Built a global distribution network through strategic partnerships
  • Implemented tactical brand communication and sales promotion strategies in new geographies

Result

My strategies yielded impressive results:

  • Established brand presence across 16 global markets including UK, Holland, Belgium, Italy, Switzerland, Scandinavia, Australia, France, Germany, Spain, Poland, Portugal, Ireland, and the USA
  • Grew B2B retail channels from 10% to 65% of total turnover (£335m in 2011)
  • Built distribution network to over 1m outlets through 350+ B2B channel partners
  • Drove customer base growth from 0.5m to 15 million
  • Achieved market leadership and annual revenues of £515m+ by 2011

Key Learning

A comprehensive approach to market expansion, coupled with strategic transformation of the business model, can drive exponential growth in customer base and revenue.

Director of International Wholesale (Partnerships)

Core EXCO Member leading MVNO Wholesale Business across Belgium, Holland, and Germany

Situation

KPN Mobile's MVNO Wholesale Business was underperforming and needed a significant turnaround to improve profitability and market position.

Task

Lead the turnaround of the MVNO Wholesale Business and develop new strategies for international expansion.

Action

I implemented a strategic turnaround plan:

  • Developed and executed an effective business transformation strategy
  • Launched new portfolio additions for the international organisation
  • Secured major group deals with high-profile clients
  • Pioneered aggressive international expansion through strategic partnerships

Result

My actions led to substantial improvements:

  • Generated additional profits of €101m for the Belgium operation (BASE NV) within 12 months
  • Increased subscriber numbers by over 300%
  • Secured deals with clients such as Simyo, Aldi, Carphone Warehouse, MTV, and Universal Studios
  • Increased group EBITDA by 15%

Key Learning

A focused turnaround strategy, combined with aggressive expansion and strategic partnerships, can rapidly transform underperforming assets into significant profit centers.

Throughout my career, including roles at Camber Systemics Limited, Cellstructures International Ltd, Logica Plc, and Mobile Systems International Plc, I have consistently demonstrated the ability to drive business growth, implement innovative strategies, and deliver exceptional results through high-impact negotiations and strategic leadership. By prioritising relationship management, leveraging my negotiation skills, and fostering strong team collaboration, I have consistently driven substantial growth in revenue, market share, and profitability across diverse industries.

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